2025 Rolls-royce Phantom – Full-size Luxury Sedan – 2018 Rolls-Royce Phantom: ‘Luxury’ doesn’t do it justice Twin-turbo V12 engine, ‘luxury engineering’, and custom porcelain roses. Meet the new king of extravagance.
. Bearing a nameplate that has seen eight generations in 100 years, it’s safe to say that the Phantom, perhaps more than any other car, represents the perfect definition of premium luxury.
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While standing in an undisclosed location somewhere in Los Angeles, I was surrounded by elements of the new Phantom. Richly colored veneer and leather. Porcelain and gold-plated items can be handcrafted to the owner’s specifications. It’s very confusing for a guy who wears vans and drives a Honda CRX like me. But for Phantom owners, this is to be expected. “Best” is not good enough. You have to deliver on that and offer so much more.
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It starts with a strong, powerful and purposeful design statement. Don’t forget what you saw in recent brochure previews – in the metal, the new Phantom exudes elegance and power. Whether two-tone or one-tone, this car has it, with big wheels, flowing lines, and a rump that tapers toward the center.
The eighth generation Phantom is all-new, based on an all-aluminium system that Rolls-Royce calls “Luxury Architecture.” This engine will soon power all of the company’s future models – especially SUVs – adding driving power to the ‘magic carpet ride’ of every Rolls-Royce. Of course, just because it uses aluminum frames, don’t think the Phantom has suddenly become a super-nimble sedan. In extended wheeled form, this thing is still about 20 feet long, 6.5 feet wide, and weighs about 6,000 pounds.
Phantom Stage, a 6.75-liter V12 engine is located under the hood. But it’s been significantly updated, with a pair of turbochargers that help it produce 563 horsepower and 664 pound-feet of torque. That’s enough to get this giant to 62 mph in 5.3 seconds (5.4 in the long-distance version), which is fast and should be willing to engage in such antics.
Of course, with a car like the Phantom, it’s not the driving capabilities that matter, as much as the overall comfort during the trip itself. The double-wishbone front axle and five-link rear suspension lift heavy weights, supported by an independent air suspension with cam technology that can adjust stiffness levels depending on what’s happening in front of you. In addition, to aid the maneuverability of the large Phantom, Rolls-Royce has integrated a four-wheel steering system into the chassis.
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The ultimate goal, Rolls-Royce executives told me, is to allow the customer to be completely isolated from the outside—no discomfort or harshness should seep into the cabin. This is also demonstrated by the double-pane glazing around the glass house, and 286 pounds of sound insulation. Rolls-Royce says the 2018 Phantom is 10 percent quieter than the outgoing model at 100 km/h (62 mph).
Then there is “commitment.” This is how Rolls-Royce describes the new Personal Rear Doors, which can now be operated from the outside as well as from the cabin. Let the company’s slogan speak for itself: “When the customer enters the car, the assistant or valet steps forward, lightly touches the sensor on the door handle and physically whispers it, covering the applicant in “The Gbramó.”
From the moment my butt hit the sofa, I was comfortable, surrounded by the best materials, the most meticulous tailoring, and every detail taken into account. There’s not a single spot out of sight or focal point in the cabin, with plenty of space and all the amenities you could want.
A truly special part of the experience is the “gallery” located behind a full-sized piece of glass from the dashboard. In front of the driver, you’ll see a small screen containing typical dashboard controls. In the middle is a 12.3-inch retractable infotainment screen. But the rest of the design, well, it’s up to you. Customers can choose from simple items such as wooden bowls, luxurious fabrics or even silk. But for those who really want to go wild, the possibilities are almost endless. Rolls-Royce itself offers custom oil paintings; A gold-plated, 3D-printed map of the owner’s DNA (I’m serious); Or perhaps display handmade roses – roses whose genes go back to Rolls-Royce – made from Nymphenburg porcelain. We have to see first to believe.
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But in reality, this is the Phantom, and what seems like unnecessary text being displayed to people like me is completely normal for the intended customer. Remember, these are the people who will be driving the Phantom from their home to the airport to their private jet and to their next home, which will likely be a cruise ship in your private port. For these people, the new Phantom should provide everything they want and more. And from what I can tell, it does.
From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925, it has been rated “the best car in the world” by experts. As a result, it has led some of the world’s most influential and powerful men and women to the most defining moments in history over the past 92 years.
The all-new Phantom has succeeded in maintaining the title of “Best Car in the World” as a result of Rolls-Royce’s relentless pursuit of perfection, wise technology, aesthetic intensity and a deep understanding of what a world champion should be. Simply put, Rolls-Royce has been innovating for nearly a century, setting new standards and satisfying the most discerning connoisseurs of luxury.
The new logo will be in place today with the arrival of the new Phantom – the eighth generation of this great brand. Not content with simply launching a car that represents a modern design interpretation of the Phantom’s essence and a technological journey, Rolls-Royce has revolutionized the luxury car industry itself by transforming the existing state of distribution platforms into a completely new excitement. Business model.
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As the next chapter of the Rolls-Royce story unfolds, the new Rolls-Royce Phantom charts the way forward for the global luxury industry.
Unlike the way other luxury manufacturers try to achieve economies of scale by sharing platforms with multiple product manufacturers, Rolls-Royce decided that the future of true luxury lay in true small-scale production of the brand’s ‘architecture of luxury’.
“This realization represents a defining moment for the future of Rolls-Royce,” said Torsten Müller-Ötvos, Chief Executive Officer, Rolls-Royce Motor Cars. “All of our customers – very much luxury individuals – ask for something that is individual to them, nothing less. We are certain that this is what they should have.”
“The key to Rolls-Royce achieving its vision of becoming a world-famous brand, today and in the future, is architecture that touches the entire Rolls-Royce family,” says Philip Cohen, Technical Director. “All future Rolls-Royces will carry the meaning of luxury, not just the new Phantom. Project Cullinan, and ultimately Ghost, Wraith, Dawn, will be based on this architecture, as well as future training projects.”
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“The Phantom VII space concept is a good starting point and inspiration, but we want to do more,” added Giles Taylor, Design Director. “The definition of luxury gives me the foundation to protect the family and the Rolls-Royce brand without compromise. Starting with the new Phantom, I have a strategy to create the next generation of true Rolls-Royces. Essentially, this is a great teacher training project.”
“Our approach has been to establish long-term relationships with small, family-run suppliers that will focus on us, giving us more attention and therefore results that fall within quality expectations that exceed any other car,” continued Cohen. “For a brand to operate in this way within a large car group is truly unheard of and revolutionary.”
The Architecture of Luxury is an all-aluminium spaceframe designed by Rolls-Royce engineers that will form the basis of the entire future of Rolls-Royce, starting with the new Phantom. As such, future Rolls-Royce cars will not be a monocoque body as used by many manufacturers and some luxury brands.
This was a truly revolutionary approach to the automobile industry, informed by Rolls-Royce’s position as a luxury motoring company. While many luxury manufacturers are limited to sharing individual platforms in a particular segment with brands to express their SUV or GT offerings, thus making an unacceptable compromise, Rolls-Royce would be concerned about using its own architecture that is superior to everyone else. Cars, whatever the sector.
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It has been designed and built from the ground up so that it can accommodate the size and weight requirements of various future Rolls-Royce models, including those with different traction, traction and control systems, thus supporting the long future. Street market.
Approximately 30% stiffer than the spacecraft on which the Phantom 7 is based, the new architecture is at the heart of how the next generation Rolls-Royce delivers the Rolls-Royce experience in terms of ride comfort, acoustic comfort, seat comfort, presence and space. Internal.
It will be the new Phantom
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